The Insight homepage design features page blurbs and imagery that gives viewers the scoop on your business. This page blurb should contain between 90-100 words. Reel in viewers with quick and compelling text that explains who you are and what you’re all about. Try not to get too detailed here because your “About” page can take care of all that. Need help creating content for your homepage? Use the following questions for inspiration: Who are you? What differentiates you from your competitors? What are you known for?